This is the back cover of the digi-pack , it links to the front cover that had the reverse shot of the this one.
also the strong colours of the background contrast with the simple designs of the shirts. the formal design of the also is contrast with the neon modern design of the repetitive background color pattern.
This is one of the inside covers and the creative design this gives the simple shot a more interesting design element.The colors in this shot give it a plasticised quality which adds to the design contrast with the background colors which are all the same on all the covers.
the front cover gives a surreal and bizarre view of the band which gives it a odd even humorous representation of the band. this was achieved by the braking of the convention to show all the band members full forms . instead the arresting image of a mainly headless band is giving a different and visually interesting view of the band. we positioned our band in a formal traditional pose which contrast with the surreal elements of the shot also it creates symmetry with the repetitive background colours. also the rigid pose of the band is a direct contrast to the fluidity of the music video. a large majority of audiences would reconise the intellectuality revrense.
Our whole digi-pack design fits in really well with our video and magazine advert because of the circle geometric patterning in the background of the digi-pack covers. This links well with the circular effect of the fish eye lens used in the music video. Also the circular globes of the art instillation and the shape that the globes create also the circular doors and windows echo the geometric patterning of the digi-pack.- we feature the band members as playful
- our use of bright contrasting colors
